Companies are adopting the concept of integrated marketing communications (IMC). Here the company carefully integrates its many communications channels to deliver a clear, consistent, and compelling message about two things. Identify and discuss what they are.

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The Answer of Companies are adopting the concept of integrated marketing communications (IMC). Here the company carefully integrates its many communications channels to deliver a clear, consistent, and compelling message about two things. Identify and discuss what they are.

Companies Are Adopting the Concept of Integrated Marketing Communications (IMC)