Marketing by a service firm to train effectively and motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction, is called:

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Internal marketing is defined as the marketing activities that are aimed at the employees of an organization rather than external customers. In this case, the service firm is focusing on training and motivating its customer-contact employees and supporting service people to work together as a team to provide customer satisfaction. This is a key aspect of internal marketing, as the firm is recognizing the importance of employee satisfaction and engagement in delivering high-quality customer service. Effective hiring protocol, empowerment, and training are all important components of internal marketing, but they are not as comprehensive as the overall strategy of internal marketing.

Marketing by a Service Firm to Train Effectively and Motivate