An effective internal marketing program demands close cooperation between marketing and human resources.

Question

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An effective internal marketing program requires coordination between marketing and human resources as it involves promoting the company's vision, mission, and values to employees in a way that leads to employee satisfaction, retention, and productivity. Human resources play a vital role in ensuring that the employees receive adequate training, development, compensation, and benefits, which are essential for employee engagement and motivation, while marketing helps in creating engaging and relevant messages that resonate with the employees. Therefore, an effective internal marketing program requires the collaboration between HR and marketing.

An Effective Internal Marketing Program Demands Close Cooperation Between Marketing