The differential effect that knowing the brand name has on customer response to the product and its marketing is termed:

Question

Quizplus · Accepted Answer

The term describing the differential effect that knowing the brand name has on customer response to the product and its marketing is brand equity. Brand presence simply refers to the visibility of the brand, while brand positioning is the process of creating a unique image and identity for a brand in the minds of consumers. Brand liability is not a commonly used term in marketing, but may refer to the negative associations or risks associated with a brand.

The Differential Effect That Knowing the Brand Name Has on Customer