A detailed version of an idea stated in meaningful consumer terms is defined as:

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A product concept is a detailed version of an idea stated in meaningful consumer terms. It includes the product's features, benefits, design, target market, and positioning in the market. It is an important stage in the product development process as it helps to clarify and test the potential of the idea before investing significant resources in development and marketing. A product idea is a general notion of what the product will be, while a product image refers to the perception and reputation of the product in the minds of consumers.

A Detailed Version of an Idea Stated in Meaningful Consumer