When a company envisions a possible product that company managers might offer to the market, it is called:
A) Product idea
B) Product concept
C) Product image
D) None of the above
Correct Answer:
Verified
Q14: About _ percent of all new product
Q15: A detailed version of an idea stated
Q16: In the _ phase of the new
Q17: The purpose of "idea screening" is:
A) To
Q18: SSTs are a rapidly growing means for
Q20: The _ product level answers the question
Q21: The main aural dimensions of atmosphere are
Q22: The action taken toward a product that
Q23: The detachment phase occurs when a customer
Q24: Those services or goods that must be
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