In the ________ phase of the new product development process prototypes appear for the first time.

Question

Quizplus · Accepted Answer

The product development phase is where the actual product is developed and prototypes are created for the first time, after the concept has been developed and tested. The idea generation phase is where initial ideas are generated, the concept development phase is where the idea is developed into a concept, and the test marketing phase is where the product is tested in the market before launch.

In the ________ Phase of the New Product Development Process