Formulating competitive positioning for a product and a detailed marketing mix is called:
A) Market evaluation
B) Market positioning
C) Market targeting
D) Market competitive advantage

Question

Quizplus · Accepted Answer

Formulating competitive positioning for a product and a detailed marketing mix is called market positioning. It involves identifying the unique selling proposition (USP) of the product and creating a marketing mix that aligns with the target market's needs and wants. Market evaluation involves assessing the market demand, size, and growth potential. Market targeting refers to identifying the specific segment of the market to focus on, and market competitive advantage involves creating a sustainable advantage over competitors.

Formulating Competitive Positioning for a Product and a Detailed Marketing