What factors might make a segment more or less attractive?
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Q24: A segment may have desirable size and
Q25: A "typical" male or female does not
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Q27: Formulating competitive positioning for a product and
Q30: Under-positioning is defined as:
A) Failing to ever
Q31: Over-positioning is defined as:
A) Giving buyers a
Q32: Describe the basis for geographic segmentation.
Q34: Income and occupation are psychographic segmentation variables.
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Q148: Explain the four major segmenting variables for
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