Under-positioning is defined as:
A) Failing to ever position the company at all
B) Failing to correctly position the company
C) Positioning the company on a level below its par
D) Positioning the company on a level above its par

Question

Quizplus · Accepted Answer

Under-positioning means that the company has not positioned itself at all, which can lead to confusion in the minds of the customers and lack of awareness about the company's offerings.

Under-Positioning Is Defined As