"Customers" who are in reality undercover employees of hotel management are called:
A) Auditors
B) Identifiers
C) Spies
D) Mystery shoppers
Correct Answer:
Verified
Q7: Secondary data:
A) Involves finding people to interview
B)
Q8: This test is an example of:
A) An
Q9: A process that identifies and defines marketing
Q10: Which of the following is NOT a
Q11: Which of the following is NOT a
Q13: A marketing research project where the objective
Q14: If you are in a hurry to
Q15: A marketing research project where the objective
Q16: The type of research used to gather
Q17: The single most important element in any
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