A marketing research project where the objective is to describe the size and composition of the market, is called:
A) Exploratory research
B) Data research
C) Descriptive research
D) Casual research

Question

Quizplus · Accepted Answer

Descriptive research aims to provide an accurate description of a particular phenomenon or situation. In this case, the objective is to describe the size and composition of the market, which falls under the category of descriptive research. Exploratory research, on the other hand, aims to explore and generate ideas about a topic, while causal research aims to establish cause-and-effect relationships. Data research is not a recognized term in research methodology.

A Marketing Research Project Where the Objective Is to Describe