A process that identifies and defines marketing opportunities and problems, monitors and evaluates marketing actions and performance, and communicates the findings and implications to management, is called:
A) Marketing research
B) Marketing database management
C) Market segmentation analysis
D) Customer oriented marketing

Question

Quizplus · Accepted Answer

The process described in the question is the definition of marketing research, which involves gathering information and analyzing data to determine customer needs, preferences, and behaviors. This information is then used to identify opportunities for growth and development, as well as potential problems that need to be addressed. Marketing research is essential for any successful marketing strategy.

A Process That Identifies and Defines Marketing Opportunities and Problems