Allie Hagher sells ad space for Birder's World magazine. She plans to call on Nancy Cole, the co-owner of Bird Watcher Supply Company, to sell her the magazine's back cover position for its special Audubon issue. Hagher knows Cole is a likely prospect for buying this ad because her referral came from Wayne Lindberg, the president of the Wild Bird Feeding Industry Association, whom Hagher was in touch with. Which of the following methods did Hagher use to find this lead?
A) Centers of influence
B) Canvassing
C) Promotional activities
D) Lists and directories
Correct Answer:
Verified
Q27: To find potential advertisers for Birder's World
Q28: The qualifying process where the salesperson must
Q29: During the _ era of the evolution
Q30: Which of the following is not used
Q31: Brad Wilson sells a scanner that converts
Q33: During the marketing era of the evolution
Q33: Using existing contacts and knowledge to generate
Q34: Which of the following observations pertaining to
Q35: Salespeople who can adapt their _ to
Q37: The main activity of the salespeople in
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents