AT&T and Sovintel,a Russian telephone company,joined forces to offer high-speed ISDN services for digitized voices,data,and video communications between the two countries.By working together,the telecommunications companies could reach more businesses than either could do alone.The relationship between AT&T and Sovintel is an example of a:

Question

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Strategic alliances are formal relationships in which both parties make significant commitments and investments in each other in order to pursue mutual goals and to improve the profitability of each other.

AT&T and Sovintel,a Russian Telephone Company,joined Forces to Offer High-Speed