Objectives of sales promotion, when directed at consumers, include all of the following except to

Question

Quizplus · Accepted Answer

Obtaining more and better shelf space is not an objective of sales promotion when directed at consumers, as shelf space is usually controlled by the retailer and not influenced by consumer promotions. The other objectives (encouraging repeat or greater usage, obtaining a trial of the product, and bringing more customers into retail stores) are commonly pursued in consumer sales promotions.

Objectives of Sales Promotion, When Directed at Consumers, Include All