All of the following are compelling reasons why sales promotion should not be used as the sole promotional tool, except
A) its inability to generate long-term buyer commitment to a brand in many cases.
B) its inability to change, except on a temporary basis, declining sales of a product.
C) its ability to convince buyers to purchase an otherwise unacceptable product.
D) its inability to make up for a lack of advertising or sales support for a product.
Correct Answer:
Verified
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A) is an announcement regarding
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