An immediate consumer reward incentive for inducing trial includes all of the following except

Question

Quizplus · Accepted Answer

All of the other options mentioned (sampling, instant coupons, and in-store rebates) are immediate consumer reward incentives that are used to induce trial. Free mail-in premiums require the consumer to take an additional step (filling out a mail-in form) before receiving the reward, so they are not an immediate incentive.

An Immediate Consumer Reward Incentive for Inducing Trial Includes All