A firm may discount a new product idea because
A) the source of the idea.
B) first impressions.
C) lack of time.
D) lack of profitability.

Name: A firm may discount a new product idea because A) the source of the idea. B) first impressions. C) lack of time. D) lack of profitability.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

New product ideas may be eliminated either because they are outside the fields of the firm's interest or because the firm does not have the necessary resources or technology to produce the product at a profit.

A Firm May Discount a New Product Idea Because