Rita is a successful entrepreneur who owns a small coffee shop. She serves her customers her own homemade brew of coffee. Recently she developed a new tasty brew and gave free samples of this to her regular customers. She then got them to give their feedback. This is an example of
A) brand positioning.
B) test marketing.
C) commercialization.
D) product feature.

Question

Quizplus · Accepted Answer

Test marketing is a controlled experiment in a limited geographical area to test the new product or in some cases certain aspects of the marketing strategy, such as packaging or advertising.

Rita Is a Successful Entrepreneur Who Owns a Small Coffee