The first ever reality television show in the U.S.proved that it could draw and sustain a large audience over a certain period of time.Other networks created similar shows.The viewers found that many of the new shows were largely copycats and did not think it was worth the effort to watch them.This illustrates the _____ risk that was not considered during the idea screening phase.
A) functional
B) hierarchical
C) market
D) internal

Question

The first ever reality television show in the U.S.proved that it could draw and sustain a large audience over a certain period of time.Other networks created similar shows.The viewers found that many of the new shows were largely copycats and did not think it was worth the effort to watch them.This illustrates the _____ risk that was not considered during the idea screening phase. 
A) functional
B) hierarchical
C) market
D) internal

Quizplus · Accepted Answer

Market risk is the risk that a new product will not meet a market need in a value-added, differentiated way. As products are being developed, customer requirements change and new technologies evolve.

The First Ever Reality Television Show in the U