Which of the following is a reason for eliminating new product ideas?
A) All new product ideas were heard and evaluated, which lead to a wastage of time.
B) The idea generation stage proved to be too costly.
C) The technology available is not sufficient to produce the product profitably.
D) The organization relied on out-rotation for generating the ideas.

Question

Which of the following is a reason for eliminating new product ideas?
A) All new product ideas were heard and evaluated, which lead to a wastage of time.
B) The idea generation stage proved to be too costly.
C) The technology available is not sufficient to produce the product profitably.
D) The organization relied on out-rotation for generating the ideas.

Quizplus · Accepted Answer

New product ideas may be eliminated either because they are outside the fields of the firm's interest or because the firm does not have the necessary resources or technology to produce the product at a profit.

Which of the Following Is a Reason for Eliminating New