What does out-rotation involve?
A) Gathering and disseminating information gained from research conducted about competition.
B) Determining the growth direction through the increase in market share for present product markets.
C) Placing employees in positions that require direct contact with customers, competitors, and other key outside groups.
D) The risk of not matching the role or purpose of a new product with a specific strategic need or issue of the organization.

Question

What does out-rotation involve? 
A) Gathering and disseminating information gained from research conducted about competition.
B) Determining the growth direction through the increase in market share for present product markets.
C) Placing employees in positions that require direct contact with customers, competitors, and other key outside groups.
D) The risk of not matching the role or purpose of a new product with a specific strategic need or issue of the organization.

Quizplus · Accepted Answer

Some firms use mechanisms such as "out-rotation," outsider involvement, and rewards to foster cooperation between design engineers and marketers. Out-rotation involves placing employees in positions that require direct contact with customers, competitors and other key outside groups.

What Does Out-Rotation Involve