When evaluating risks in the idea screening phase,if a firm is found to lack the necessary resources or expertise,it should:
A) reject the new product idea.
B) not act too hastily in discounting the new product idea.
C) ignore the risks and commercialize the new product idea.
D) consider other alternatives.

Question

Quizplus · Accepted Answer

When evaluating risks in the idea screening phase, firms should not act too hastily in discounting new product ideas solely because of a lack of resources or expertise. Instead, firms should consider forming joint or strategic alliances with other firms.

When Evaluating Risks in the Idea Screening Phase,if a Firm