Helen is an engineer who is part of a cross-functional team that is trying to design a new product.Before she was assigned to the team,Helen had been placed in a retail sales position on a temporary basis.The company had hoped that direct contact with customers and the company's competitors would help her better understand current market needs,which would in turn lead to the development of successful new products.Which of the following mechanisms was Helen's company trying to implement?
A) Skunkworks
B) Out-rotation
C) Rugby approach
D) Market penetration strategy

Question

Quizplus · Accepted Answer

Some firms use mechanisms such as out-rotation to foster cooperation between design engineers and marketers. Out-rotation involves placing employees in positions that require direct contact with customers, competitors and other key outside groups.

Helen Is an Engineer Who Is Part of a Cross-Functional