Which of the following is essential to the generation of new product ideas?
A) Market penetration strategies
B) Market development strategies
C) High investment in current products
D) Technology push research activities

Question

Which of the following is essential to the generation of new product ideas?
A) Market penetration strategies
B) Market development strategies
C) High investment in current products
D) Technology push research activities

Quizplus · Accepted Answer

Both technology push and market pull research activities play an important role in new product ideas and development. By taking a broad view of customer needs and wants, basic and applied research (technology push) can lead to ideas that will yield high profits to the firm.

Which of the Following Is Essential to the Generation of New