General Foods Has Managers Who Are Solely Responsible for Each

General Foods has managers who are solely responsible for each of its brands of coffee - Brim, Maxwell Houses, International Coffee, Sanka, and Yuban. These brand managers are

A) responsible for everything from research to advertising for their products.
B) often considered to be superior to the marketing managers.
C) a part of the system that is also known as category management.
D) only concerned with the product's sales, and product planning.