Which of the following is true about a firm's decision to "mass market" a product?
A) This decision does not require a market segmentation analysis.
B) This decision should be reached only after a market segmentation analysis has been conducted.
C) This decision requires that a company selects on a target market first.
D) This decision can be reached only after the firm develops a marketing mix.

Question

Quizplus · Accepted Answer

Even if the final decision of a firm is to "mass market" and not segment at all, this decision should be reached only after a market segmentation analysis has been conducted.

Which of the Following Is True About a Firm's Decision