Market segmentation, when analyzed as a six-stage process, includes all of the following stages, except the
A) delineation of the firm's current situation.
B) determination of the consumer's needs and wants.
C) development of product positioning strategies.
D) design of the sales strategies.

Question

Quizplus · Accepted Answer

Market segmentation is analyzed as a six-stage process: (1) Delineate the firm's current situation; (2) Determine consumer needs and wants; (3) Divide the market on relevant dimensions; (4) Develop product positioning; (5) Decide segmentation strategy; and (6) Design marketing mix strategy.

Market Segmentation, When Analyzed as a Six-Stage Process, Includes All