Identify the approach in which the marketing manager has decided on the appropriate basis for segmentation in advance of doing any research on a market?
A) A priori segmentation approach
B) Post hoc segmentation approach
C) Empiricism approach
D) Psychographic approach

Question

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An a priori segmentation approach is one in which the marketing manager has decided on the appropriate basis for segmentation in advance of doing any research on a market.

Identify the Approach in Which the Marketing Manager Has Decided