A company interviews people concerning their attitudes regarding vacations. These people are then grouped according to their responses. The size of each of these groups and their demographic and psychographic profiles are then determined. Which form of segmentation is the company using?
A) A priori
B) A posteriori
C) Post hoc
D) Synthetic proposition

Question

Quizplus · Accepted Answer

Post hoc segmentation is an approach in which people are grouped into segments on the basis of research findings. The size of each of these groups and their demographic and psychographic profiles are then determined.

A Company Interviews People Concerning Their Attitudes Regarding Vacations