Benefit segmentation is clearly a
A) demographic approach.
B) behavioral approach.
C) market-oriented approach.
D) consumer-lifestyles approach.

Name: Benefit segmentation is clearly a A) demographic approach. B) behavioral approach. C) market-oriented approach. D) consumer-lifestyles approach.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The belief underlying this segmentation approach is that the benefits that people are seeking in consuming a given product are the basic reasons for the existence of true market segments.

Benefit Segmentation Is Clearly a