The belief underlying the _____ approach is that the benefits that people are seeking in consuming a given product are the basic reasons for the existence of true market segments.
A) benefit segmentation
B) online marketing
C) post hoc segmentation
D) a priori segmentation

Question

Quizplus · Accepted Answer

The belief underlying benefit segmentation approach is that the benefits that people are seeking in consuming a given product are the basic reasons for the existence of true market segments.

The Belief Underlying the _____ Approach Is That the Benefits