A firm that segments its consumer buyer market on the basis of product awareness, and interest, and on their income is using which of the following segmentation bases?
A) Geographic, and demographic
B) Thoughts and feelings, and demographic
C) Behavior, and social
D) Demographic, and social
Correct Answer:
Verified
Q24: The best-known psychographic segmentation called _,was originally
Q45: _ are successful, sophisticated, take-charge people with
Q46: What does "VALS" stand for?
A) Values and
Q47: The belief underlying the _ approach is
Q48: All of the following are basic segments
Q50: The consumers who are change leaders and
Q51: A manufacturer of a new biodegradable cat
Q52: Much of the data gathered by the
Q53: A handbag manufacturer has segmented its market
Q54: Which of the following statements about psychographic
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents