The consumers who are change leaders and are most receptive to new ideas and technologies are the
A) innovators.
B) survivors.
C) thinkers.
D) believers.
Correct Answer:
Verified
Q45: _ are successful, sophisticated, take-charge people with
Q46: What does "VALS" stand for?
A) Values and
Q47: The belief underlying the _ approach is
Q48: All of the following are basic segments
Q49: A firm that segments its consumer buyer
Q51: A manufacturer of a new biodegradable cat
Q52: Much of the data gathered by the
Q53: A handbag manufacturer has segmented its market
Q54: Which of the following statements about psychographic
Q55: What does the term "horizontal dimension" in
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