The 2002 ad campaign for Carnival cruises emphasized the number of activities offered; including hang gliding, mountaineering, hiking, and scuba diving that people taking any of the Carnival line cruises could participate in. The cruise line was trying to negate the concept that all people do on a cruise was eat and sleep as well as the idea that only older, more conservative people take cruises. Carnival's ads would appeal most to which of the following consumers?
A) Survivors
B) Believers
C) Experiencers
D) Thinkers

Question

Quizplus · Accepted Answer

Consumers driven by a desire for social or physical activity, variety, and risk taking are motivated primarily by self-expression. These consumers include both the experiencers and makers.

The 2002 Ad Campaign for Carnival Cruises Emphasized the Number