The slogan used by Miele vacuum cleaners is "Anything else is a compromise." The manufacturer of Miele vacuum cleaners uses positioning
A) based on superiority to competitive products.
B) in terms of use or application.
C) in terms of particular types of product users.
D) relative to a product class.

Question

Quizplus · Accepted Answer

Products can be positioned by focusing on their superiority to competitive products based on one or more attributes.

The Slogan Used by Miele Vacuum Cleaners Is "Anything Else