Identify the system that classifies every U.S. neighborhood into one of 15 groups. Each group is further divided into 3 to 6 segments, with a total of 66 distinct segments in the system. Each group and segment is based on zip codes.
A) AIO
B) VALS™
C) ZIP
D) PRIZM NE
Correct Answer:
Verified
Q67: The basis of _ segmentation is that
Q68: Claritas PRIZM NE is most closely associated
Q69: When Post Grape-Nuts cereal ads show the
Q70: Consumers driven by a desire for social
Q71: The slogan used by Miele vacuum cleaners
Q73: The PRIZM NE system includes maps of
Q74: Consumers driven by a goal of demonstrating
Q75: The 2002 ad campaign for Carnival cruises
Q76: According to the PRIZM NE social group
Q77: What does "PRIZM NE" stand for?
A) Potential
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