Which of the following observations about geodemographic segmentation is true?
A) It does not identify specific individuals of households within a market.
B) It creates classifications of actual, addressable, mappable neighborhoods where consumers live and shop.
C) It is based on the assumptions that consumers in particular neighborhoods are similar in many respects.
D) It identifies consumer needs and wants and to satisfy them by providing products and services with the desired benefits.

Question

Quizplus · Accepted Answer

Geodemographic segmentation identifies specific households in a market by focusing on local neighborhood geography (such as zip codes) to create classifications of actual, addressable, mappable neighborhoods where consumers live and shop.

Which of the Following Observations About Geodemographic Segmentation Is True