Pepsi-Cola and Coca Cola have come up with their own brands of bottled water and each claim that their brand is better than the other. The positioning strategy used here is
A) is based on consumer mapping.
B) in terms of superior product users.
C) relative to a product class.
D) positioned directly against particular competitors.

Question

Quizplus · Accepted Answer

Products can be positioned directly against particular competitors.

Pepsi-Cola and Coca Cola Have Come Up with Their Own