What assumption is the PRIZM NE system based on?
A) Degree to which consumers are active is directly related to occupational and educational factors.
B) Consumers in particular neighborhoods are similar in many respects and that the best prospects are those who actually use a product or other consumers like them.
C) Implementing and control of the marketing plan requires segmentation based on psychographic lines.
D) Achievement oriented targets need to be made in order to increase sales of an organization.

Question

Quizplus · Accepted Answer

The PRIZM-NE system is based on the assumptions that consumers in particular neighborhoods are similar in many respects and that the best prospects are those who actually use a product or other consumers like them.

What Assumption Is the PRIZM NE System Based On