An ad for First Union Bank describes the bank as not only providing all banking services a consumer could ever want, but also offering brokerage house services. Instead of just competing against banks, First Union increased its versatility by using positioning
A) based on superiority to competitive products.
B) in terms of superior product users.
C) relative to a product class.
D) by use or application.

Question

Quizplus · Accepted Answer

Products can be positioned relative to a product class. For example, Caress soap was positioned by Lever Brothers as a bath oil product rather than as a soap.

An Ad for First Union Bank Describes the Bank as Not