All of the following observations are true of a firm selecting its segmentation strategy except the firm may decide
A) not to enter the market.
B) not to segment but to be a mass marketer.
C) to market to one segment.
D) to design similar marketing mix for all segments globally.

Question

Quizplus · Accepted Answer

There are four basic alternatives for a firm to choose its segmentation strategy: First, the firm may decide not to enter the market. Second, the firm may decide not to segment but to be a mass marketer. Third, the firm may decide to market to one segment. And fourth, the firm may decide to market to more than one segment and design a separate marketing mix for each.

All of the Following Observations Are True of a Firm