A positioning map is
A) a visual depiction of customer perceptions of competitive products, brands, or models.
B) closely linked to the benefit segmentation type of market segmentation, and includes an assessment of lifestyle choices based on activities, interests, and opinions.
C) implemented when marketers want to differentiate between the Young Digerati, Cosmopolitans, and American dreams.
D) an indication of the number of experiencers and strivers within a geographic area based on PRIZM NE analysis.

Question

Quizplus · Accepted Answer

One way to investigate how to position a product is by using a positioning map, which is a visual depiction of customer perceptions of competitive products, brands, or models.

A Positioning Map Is