Three important criteria on which to base a segmentation strategy decision are that a viable segment must be:
A) continual, presentable, and restricted.
B) measurable, meaningful, and marketable.
C) political, cultural, and assured.
D) prestigious, non-deceptive, and demographic.

Question

Three important criteria on which to base a segmentation strategy decision are that a viable segment must be: 
A) continual, presentable, and restricted.
B) measurable, meaningful, and marketable.
C) political, cultural, and assured.
D) prestigious, non-deceptive, and demographic.

Quizplus · Accepted Answer

A firm must have some criteria on which to base its segmentation strategy decisions. Three important criteria on which to base segmentation strategy decisions are that a viable segment must be measurable, meaningful, and marketable.

Three Important Criteria on Which to Base a Segmentation Strategy