An advertisement for First Union Bank describes the bank as not only providing all banking services a consumer could ever want,but also offering brokerage house services.Instead of just competing against banks,First Union increased its versatility by positioning its services:
A) based on superiority to competitive products.
B) in terms of particular types of service users.
C) relative to a class of products or services.
D) in terms of its position as a cost leader.

Question

An advertisement for First Union Bank describes the bank as not only providing all banking services a consumer could ever want,but also offering brokerage house services.Instead of just competing against banks,First Union increased its versatility by positioning its services: 
A) based on superiority to competitive products.
B) in terms of particular types of service users.
C) relative to a class of products or services.
D) in terms of its position as a cost leader.

Quizplus · Accepted Answer

Product positioning involves positioning the product favorably in the minds of customers relative to competitive products. Products can be positioned relative to a product class.

An Advertisement for First Union Bank Describes the Bank as Not