The Nielsen PRIZM system includes maps of different areas that:
A) rank neighborhoods on their potential to purchase specific products or services.
B) group consumers in particular countries that are similar in many respects.
C) help implement and control the strategic plan of that area.
D) are used for providing slotting allowances to retailers.

Question

The Nielsen PRIZM system includes maps of different areas that: 
A) rank neighborhoods on their potential to purchase specific products or services.
B) group consumers in particular countries that are similar in many respects.
C) help implement and control the strategic plan of that area.
D) are used for providing slotting allowances to retailers.

Quizplus · Accepted Answer

The PRIZM system includes maps of different areas that rank neighborhoods on their potential to purchase specific products and services. The PRIZM segmentation is available on major marketing databases from leading providers.

The Nielsen PRIZM System Includes Maps of Different Areas That