_____ refers to an approach that identifies specific households in a market by focusing on local neighborhood geography (such as zip codes)to create classifications of actual,addressable,mappable neighborhoods where consumers live and shop.
A) Psychographic segmentation
B) Social segmentation
C) Benefit segmentation
D) Geodemographic segmentation

Question

Quizplus · Accepted Answer

Geodemographic segmentation refers to an approach that identifies specific households in a market by focusing on local neighborhood geography (such as zip codes) to create classifications of actual, addressable, mappable neighborhoods where consumers live and shop.

_____ Refers to an Approach That Identifies Specific Households in a Market