What assumption is the Nielsen PRIZM system based on?
A) Consumer lifestyles remain constant throughout different geodemographic segments of consumers, making geodemographic segmentation less effective.
B) Consumers in particular neighborhoods are similar in many respects and the best prospects are those who actually use a product or other consumers like them.
C) Implementation and control of the marketing plan requires segmentation based on psychographic lines.
D) Achievement-oriented targets need to be made in order to increase sales of an organization.

Question

What assumption is the Nielsen PRIZM system based on? 
A) Consumer lifestyles remain constant throughout different geodemographic segments of consumers, making geodemographic segmentation less effective.
B) Consumers in particular neighborhoods are similar in many respects and the best prospects are those who actually use a product or other consumers like them.
C) Implementation and control of the marketing plan requires segmentation based on psychographic lines.
D) Achievement-oriented targets need to be made in order to increase sales of an organization.

Quizplus · Accepted Answer

The Nielsen PRIZM system is based on the assumptions that consumers in particular neighborhoods are similar in many respects and that the best prospects are those who actually use a product or other consumers like them.

What Assumption Is the Nielsen PRIZM System Based On