What does the horizontal dimension of the VALS™ framework represent?
A) Secondary needs
B) Resources
C) Consumer needs
D) Primary motivation

Name: What does the horizontal dimension of the VALS™ framework represent? A) Secondary needs B) Resources C) Consumer needs D) Primary motivation
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Question

What does the horizontal dimension of the VALS™ framework represent?
A) Secondary needs
B) Resources
C) Consumer needs
D) Primary motivation

Quizplus · Accepted Answer

According to VALS™, the main dimensions of the segmentation framework are primary motivation (the horizontal dimension) and resources (the vertical dimension).

What Does the Horizontal Dimension of the VALS™ Framework Represent